IRCODE revolutionizes retail advertising by transforming traditional visuals into interactive, measurable experiences. Using advanced AI-powered visual recognition, IRCODE allows consumers to engage with out-of-home (OOH) advertisements simply by pointing their smartphones at billboards, posters, or transit ads. This technology enables immediate recognition and interaction with retail ads, even if they are partially obscured or in unexpected contexts. By doing so, IRCODE turns passive visuals into dynamic gateways for immersive product demonstrations, exclusive promotional content, and direct purchasing opportunities.
For advertisers, IRCODE offers enhanced engagement and precise measurability, providing detailed For advertisers, IRCODE offers enhanced engagement and precise measurability, providing detailed analytics on user interactions and optimizing ROI. Retail ads become not only more engaging but also actionable, allowing for direct conversions such as product purchases or newsletter sign-ups. Additionally, the audience insights gathered enable personalized retargeting campaigns, making IRCODE a powerful tool for sustained brand engagement in the retail industry. This seamless integration of real-world visuals with digital interactivity helps advertisers connect more effectively with their audience, driving higher engagement and better returns on their marketing efforts.